West End development standout for Belmonde Property Group
A stylish Brisbane apartment development from Belmonde Property Group has stood out as a major project in the company’s workbook history.
The chic West End community comprising 80 architect-designed two and three-bedroom villas over three and four levels and on separate titles has stood the test of time in Brisbane’s apartment-dominated inner city market.
Belmonde Managing Director Todd Brown says the project’s attractive location, product class, build and unique offering helped maximise impact and sales among owner-occupiers.
“Given the size and luxury of each villa and the West End lifestyle on offer, it made excellent strategic sense to define each villa as a unique home opportunity with no body corp fees,” says Mr Brown.
“The ‘terrace home’ product filled a gap in the West End market and was the only offering of its kind for sale within 7km of the CBD at the time of launch.”
By offering something unique to a local market dominated by high-density, investor-aimed apartments, says Mr Brown, Manhattan Terraces registered exceptionally high lead-to-sales conversion rates.
“The project sold quickly through a unique combination of location and offering and proved to be one of our most successful developments to date,” Mr Brown says.
“Such strong sales results speak for themselves; this was aided by an extremely strategic marketing campaign that’s had the desired tactical result.”
Manhattan Terraces’ exterior look, complimentary hues, materials and bold elements of New York styling, coupled with multiple alfresco areas, set alongside the vibrant nature of inner city living, set these homes apart as product designed, built and marketed to produce fast sales and lasting legacy to West End’s built environment.
Buyers were offered additional flexibility and personalisation, with a range of finishes offered and the potential to introduce an additional ground level room to their plan.
“We are extremely happy with the end result and the lasting legacy Manhattan Terraces has provided and will be held up as a terrific example of our development prowess,” Mr Brown says.Back
About the Author: Todd Brown
Todd Brown is a founding Director of Belmonde Property Group, a visionary development company which has delivered some of Australia’s most recognised high quality large scale landmark developments. Formerly Managing Director of CBRE in South Australia after a 10-year career with the group, he has spent his working life in the property development industry.